DATA PRIVACY

We are delighted about your visit to our website and appreciate your interest in our company and our goods. The protection of your privacy when using our websites is a priority for us. Therefore, we kindly ask you to note the following information:

1) Generation, processing and use of personal data

On principle, you can visit our websites without providing us with your personal data. Personal data is generated only if you transmit it to us on your own accout to implement a contract, on opening a customer account, or when contacting us. Without your express consent, said data is used solely for contract implementation and processing your inquiries. After the contract has been fully implemented, your data will be saved in consideration of time limits imposed by tax and commercial law, and deleted after expiry of said time limits.

Furthermore, personal data is generated when you subscribe to our newsletter. We use that data for our own advertising purposes in the form of our email newsletter, unless you have expressly agreed.:

You may unsubscribe to the newsletter at any time by using the link provided for this purpose in the newsletter or by sending us a corresponding message. On completed unsubscription your email address will be deleted immediately.

2) Transfer of personal data

In the context of contract implementation, we transfer personal data generated by us to the transport company we commissioned with delivery to the extent required for delivery of the goods. In the context of payment processing, we disclose your data to the commissioned credit institution.

3) Cookies

This website uses so-called „cookies“ that fulfil the purpose of rendering our internet presence on the whole more user-friendly, more effective and safer – for example to speed up navigation on our website. In addition, cookies enable us to measure the frequency of page impressions and general navigation. Cookies are small text files that our server puts on your computer system. Please note that our server stores some of these cookies, on your computer system which however largely refers to so-called „session cookies“. „Session cookies“ means that they are automatically deleted from your hard drive after the browser session is closed. Other cookies remain in your computer system and allow us to recognise your computer system the next time your visit us (so-called permanent cookies). Of course, you are able to reject cookies any time even if your browser so permits. Please consider that it may not be possible, or only to a limited extent, to use certain functions of this website if your browser is configured to reject cookies (our website).

4) Use of Google Analytics

The present website uses Google Analytics, a web analysis service of Google Inc. („Google“). Google Analytics uses so-called „cookies“, i.e. text files that are stored on your computer and that allow an analysis of your use of the website. The data the cookie generates in relation to your use of this website is generally transmitted to a Google server in the U.S. and stored there. In the event that IP anonymisation is activated on this website, Google will first abbreviate your IP address within EU Member States or in States that are parties to the European Economic Area (EEA) Agreement. Only in exceptional cases will the full IP address be transmitted to a Google server in the U.S. and abbreviated there. On behalf of the operator of this website, Google will use this data to analyse your use of the website, compile reports on website activities and provide other services connected with website use and Internet use to the website owner. The IP address transmitted to your browser in the context of Google Analytics is not collated with other Google data. You are able to prevent storage of the cookies by accordingly configuring the settings of your browser software; however, please note that in that case you may not be able to fully use all functions of this website. Furthermore, you may prevent that Google collects data generated by the cookie relating to your use of the website (incl. your IP address) and processes it by downloading and installing the browser plugin available under the following link: http://tools.google.com/dlpage/gaoptout?hl=en

Please note that this website uses Google Analytics with the extension “_anonymizeIp()” so that IP addresses are processed in shortened form only in order to prevent that they can be traced to individual persons.

5) Use of Facebook plugins

We have integrated so-called plugins of the social network facebook.com (hereinafter „Facebook“) in our Internet presence. Facebook is an undertaking of Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA. A list of these Facebook plugins and their appearance can be viewed under the following Internet address: http://developers.facebook.com/plugins

Every time one of the websites of our Internet presence onto which such a plug-in is installed is accessed, the plug-in enables the browser to load the plug-in’s optical image of the Facebook server and display it. By integrating the plug-in, Facebook receives the information that your browser visited the corresponding page of our website, even if you do not own a Facebook user account or are not logged into Facebook. This data (including your IP address) is transmitted directly to a Facebook server in the U.S. and stored there. If you are a Facebook member and are logged into Facebook whilst visiting our website, Facebook, based on the data transmitted by the plug-in, will be able to identify which specific website of our Internet presence your are visiting and allocates this to your personal user account on Facebook, regardless of whether you are using one of the plug-ins, for example by clicking on the „like“ button or posting a comment, and sends it to your personal user account on Facebook and saves it there. In order to prevent that Facebook allocates the collected data to your user account on Facebook, you have to log-out of Facebook before visiting our Internet presence. In order to stop the generation and transmission of your data by Facebook plug-ins for the future, you can – for some Internet browsers – procure a browser add-on by „Facebook Blocker“ under the following link; please do not delete the browser add-on as long as you wish to block Facebook plug-ins:
 http://webgraph.com/resources/facebookblocker/

Under the following Internet address you will find Facebook’s data use policy with more detailled information on Facebook’s generation and use of data, your corresponding rights, and configuration options to protect your privacy: http://www.facebook.com/policy.php

6) Use of the Google „+1“ button

We use the „+1“ button of the social network Google+ (Google Plus) of Google Inc., 1600 Amphitheatre Parkway, Mountain View, California, 94043 USA, (hereinafter „Google“) on our website. Every time one of our websites featuring the „+1“ button is accessed, the „+1“ button uploads and optically displays the „+1“ button from the Google server. At the same time, it informs the Google server which specific website you are currently visiting. When a „+1“ button is displayed, Google records your browser history for a period of up to two weeks for system maintenance and troubleshooting purposes. No further analysis of your visits to any of our sites with a „+1“ button will take place. If you click the „+1“ button while you are logged onto Google+ (Google Plus), Google, via your Google profile data, , will collect information about the URL your recommended, your IP address, and about other browser-related information, in order to save your „+1“ recommendation and make it publicly accessible. Your „+1“ recommendations may be displayed as annotations together with your profile name and your photo in Google services such as in search results or in your Google profile (as „+1“ tab in your Google profile), or in other locations on websites and adverts on the Internet. Under the following Internet address you can find Google’s data privacy policy relating to the „+1“ button with more details regarding the generation, disclosure and use of data by Google, your corresponding rights, and your profile configuration options: https://www.google.com/intl/de/+/policy/+1button.html

7) Verwendung von Retargeting-Technologie der Google Inc.

This website uses Google Inc. („Google“) retargeting technology. It enables us to address visitors of our websites, who already expressed an interest in our shop and our products, with customized, interest-related advertising. The advertisement is displayed on the basis of a cookie-based analysis of the user’s previous browser history, however without storing any personal data. In the case of retargeting technology, a cookie is stored on your computer or mobile device to generate anonymised data relating to your interest and thus to customise advertising to match the data stored. Advertisements are displayed to you that with a high probability correspond with the product and information interests. You are able to permanently object to the placing of cookies for advertising purposes by downloading and installing the browser plug-in available under the following link:https://www.google.com/settings/ads/plugin/?sig=ACi0TCj-41OMk1if_Ndev58f61JxDiJiFZNzHAj5AOsVf9TLto0RQU_diaZ2ff-f-O90IeYY1ORKJF7D2XRxCQbJHLG7pipdkw&hl=de

For further information and data privacy regulations regarding advertising and Google please go to: http://www.google.com/privacy/ads/

8) Information on the customer’s rights and contacts

You are entitled to free information on your stored data and, where applicable, a right to demand that said data be rectified, blocked, or deleted. Should you have any further questions relating to the generation, processing or use of your personal data, please contact us. The same applies to requests for the provision of information relating to, the blocking, deletion, and rectification of, your personal data and to the withdrawal of any consent given. Please find the contact address in our imprint.

 
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